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Custom Shopify Theme Development

Custom Shopify Theme Developer for Cookie‑Cutter Themes.

Your brand deserves more than a tweaked template. As a dedicated custom Shopify theme developer, I design and code high‑performance themes from the ground up - optimised for speed, SEO and conversions.

Off‑the‑shelf themes squeeze every merchant into the same generic layout. They come loaded with unused scripts, conflicting apps and design limitations that slow down pages - and sales. I solve that by writing lean Liquid, ES 6 JavaScript and CSS that serve only your needs. The result? Sub‑2‑second load times, a brand experience that feels bespoke, and the technical foundation to scale without headaches.

Why a Bespoke Theme Beats a Marketplace Template

Blazing Performance

Hand‑crafted Liquid & ES 6 trim the fat, delivering LCP < 2 s and INP < 200 ms.

Brand‑Perfect Design

Zero preset blocks - every pixel is aligned with your tone, typography and storytelling.

Easy to Manage

Sections, metafields and theme settings are architected for non‑dev editing so your team moves fast.

SEO‑Ready

Clean semantic markup, structured data and no render‑blocking assets give you an edge in SERPs.

How We Get There

A Proven 5‑Step Build Process

Tight communication, no scope creep, launch on time.

1. Strategy Sprint

We define KPIs, conversion funnels and tech requirements in a 60‑minute call followed by a detailed spec.

2. UX & UI Design

Wireframes → high‑fidelity mock‑ups. Two rounds of revisions included.

3. Custom Development

Modular Liquid, ES 6, CSS Modules. Built for Shopify Online Store 2.0 best practices.

4. QA & Performance Hardening

Device/browser testing, Core Web Vitals optimisation, accessibility passes.

5. Launch & Aftercare

Production deployment, video walkthroughs and 30‑day warranty. Optional retainer for growth sprints.

Results, Not Hype

What My Clients Experience

Typical outcomes after switching to a fully custom theme.

↓ 50‑70 %
Page‑Load Time
+15‑25 %
Conversion Rate
+30 %
Time on Site

Portfolio

Recent Builds

A quick taste of themes coded 100 % from scratch.

Choose the Right Theme for You

Launch

$6,500

Core templates for brands that need a fast, solid custom build.

Pricing
$6,500
Best For
Scaling businesses
Customization Level
Core page templates
Delivery Time
3–4 weeks
Data Import
Not included
Speed Optimization
Optimized load times
SEO Optimization
Custom Sections
Core page templates
App Integrations
Custom app integrations*
Custom Checkout Styling (Shopify Plus)
Animations
Basic animations
Support
30-day bug-fix warranty
Revisions Included
2 rounds included
Theme Updates
Optional on request
Post-Launch Performance Monitoring
7-day vitals report
Team Training Session
1-hour video walkthrough
Exclusive Rights
Mobile Responsiveness
Multilingual Setup
Accessibility (A11y)
Multi-Currency / Markets Setup
Recommended

Boost

$10,500

Extra sections and import - ideal for scaling DTC brands.

Pricing
$10,500
Best For
Growing DTC brands
Customization Level
Core templates + 8 custom sections
Delivery Time
4–5 weeks
Data Import
Full product import
Speed Optimization
Advanced speed pass
SEO Optimization
Custom Sections
8 custom sections
App Integrations
Custom app integrations*
Custom Checkout Styling (Shopify Plus)
Animations
Enhanced UI motion
Support
30-day bug-fix warranty
Revisions Included
3 rounds included
Theme Updates
Optional on request
Post-Launch Performance Monitoring
14-day vitals report + fixes
Team Training Session
Live 1-hour session
Exclusive Rights
Mobile Responsiveness
Multilingual Setup
Accessibility (A11y)
Multi-Currency / Markets Setup

Prime

$15,000

Full scope build with polish, animations, and priority support.

Pricing
$15,000
Best For
Premium brands
Customization Level
Core templates + 12 sections
Delivery Time
5–7 weeks
Data Import
Full product & collection import
Speed Optimization
Ultra-fast, advanced tuning
SEO Optimization
Custom Sections
12+ sections + micro-animations
App Integrations
Custom app integrations
Custom Checkout Styling (Shopify Plus)
Animations
Advanced animations & transitions
Support
90-day warranty · 5h/week · 48h SLA
Revisions Included
Unlimited
Theme Updates
Custom maintenance plans
Post-Launch Performance Monitoring
30-day real-user monitoring + fixes
Team Training Session
Half-day live workshop
Exclusive Rights
Mobile Responsiveness
Multilingual Setup
Accessibility (A11y)
Multi-Currency / Markets Setup

How long does a custom Shopify theme take?

Average timeline is 4‑6 weeks depending on scope. Rush options are available.

Will I be able to edit the theme myself?

Yes. Sections, blocks and metafields are set up so your team can update content without touching code.

Do you offer ongoing support?

I include 30 days of post‑launch support and offer monthly retainers for optimisation and new features.

Can you migrate my existing store?

Absolutely - product, order and customer data can be migrated and relaunched on the new theme.

Ready to Build a Store That Sells?

Book a free discovery call and see how a custom theme can unlock your next growth milestone.

Book Your Free Discovery Call
Fabian Genell Shopify Theme Expert Developer

Book a Call

30-min Discovery