© 2025 Heltra

Custom Shopify themes that convert. No templates. No agencies. Just results.

Get a theme built specifically for your brand by a senior developer you work with directly. 3-5 weeks. Starting at $6,500.

Custom Theme Packages

Choose the package that fits your brand

Launch

$6,500

Core templates for brands that need a fast, solid custom build.

Pricing
$6,500
Best For
Scaling businesses
Customization Level
Core page templates
Delivery Time
3–4 weeks
Data Import
Not included
Speed Optimization
Optimized load times
SEO Optimization
Custom Sections
Core page templates
App Integrations
Custom app integrations*
Custom Checkout Styling (Shopify Plus)
Animations
Basic animations
Support
30-day bug-fix warranty
Revisions Included
2 rounds included
Theme Updates
Optional on request
Post-Launch Performance Monitoring
7-day vitals report
Team Training Session
1-hour video walkthrough
Exclusive Rights
Mobile Responsiveness
Multilingual Setup
Accessibility (A11y)
Multi-Currency / Markets Setup
Recommended

Boost

$10,500

Extra sections and import - ideal for scaling DTC brands.

Pricing
$10,500
Best For
Growing DTC brands
Customization Level
Core templates + 8 custom sections
Delivery Time
4–5 weeks
Data Import
Full product import
Speed Optimization
Advanced speed pass
SEO Optimization
Custom Sections
8 custom sections
App Integrations
Custom app integrations*
Custom Checkout Styling (Shopify Plus)
Animations
Enhanced UI motion
Support
30-day bug-fix warranty
Revisions Included
3 rounds included
Theme Updates
Optional on request
Post-Launch Performance Monitoring
14-day vitals report + fixes
Team Training Session
Live 1-hour session
Exclusive Rights
Mobile Responsiveness
Multilingual Setup
Accessibility (A11y)
Multi-Currency / Markets Setup

Prime

$15,000

Full scope build with polish, animations, and priority support.

Pricing
$15,000
Best For
Premium brands
Customization Level
Core templates + 12 sections
Delivery Time
5–7 weeks
Data Import
Full product & collection import
Speed Optimization
Ultra-fast, advanced tuning
SEO Optimization
Custom Sections
12+ sections + micro-animations
App Integrations
Custom app integrations
Custom Checkout Styling (Shopify Plus)
Animations
Advanced animations & transitions
Support
90-day warranty · 5h/week · 48h SLA
Revisions Included
Unlimited
Theme Updates
Custom maintenance plans
Post-Launch Performance Monitoring
30-day real-user monitoring + fixes
Team Training Session
Half-day live workshop
Exclusive Rights
Mobile Responsiveness
Multilingual Setup
Accessibility (A11y)
Multi-Currency / Markets Setup

Real brands. Real revenue. Real results.

Results That Matter

$31M+
Revenue Generated
39
Custom Themes
<1.3s
Avg. Page Load

Portfolio

Recent Work

Benefits

Why Work With Heltra

Direct Access

Work directly with Fabian, the developer building your theme. No project managers, no account reps.

Fixed Timeline

3-5 weeks from brief to launch. Clear milestones. No surprises.

Built for Growth

Modular sections your team can edit. Scale without rebuilding.

Performance First

Every theme scores 100% on Core Web Vitals. Fast loads = more sales.

How We Work

Process

From kickoff to launch

Week 1

Discovery (Day 1)

  • 30-minute call to understand your brand
  • Discuss goals and requirements
  • Outline timeline and deliverables
  • Agreement on project scope
Week 2

Design

  • Custom Figma designs
  • Based on your brand - not templates
  • Design review and feedback
  • Design finalization
Week 3

Development

  • Theme is built in phases
  • Weekly progress updates
  • Modular section-based architecture
  • Performance optimization
Week 4

Review & Launch

  • Thorough testing
  • Web Vitals optimization
  • Smooth deployment
  • Training on theme management
Week 5

Support

  • 30-90 days post-launch support
  • Performance monitoring
  • Questions answered
  • Optional ongoing maintenance
Fabian Genell with Shopify Hoodie

Senior Shopify Developer

I'm Fabian, and I build every Heltra theme personally.

No account managers. No junior developers. No outsourcing.

When you work with Heltra, you work directly with me - a senior developer who's shipped 39+ custom themes launched. $31M+ in client revenue. 100% on-time delivery.

I only take on a select number of projects to ensure each gets the focus it deserves. If you value quality code, clear communication, and results that drive revenue, let's talk.

FAQs

Frequently Asked Questions

Why choose custom over a premium theme?

Premium themes are built for everyone, which means they're optimized for no one. Custom themes are built specifically for your brand, products, and customers. The result? Better conversions, unique design, and full control.

How long does a custom theme take?

Most projects are completed in 3-5 weeks. This includes discovery, design, development, and launch. Rush delivery available for time-sensitive projects.

What's included in the packages?

All packages include custom design, theme development, mobile optimization, SEO setup, performance optimization, and post-launch support. Higher tiers include more templates and extended support.

Can I make changes after launch?

Absolutely. Every theme is built with modular sections that your team can edit through Shopify's admin. For structural changes, I offer ongoing support packages.

What about ongoing support?

All packages include 30-90 days of post-launch support. After that, I offer monthly retainers for continued development and support.

Ready to upgrade your store?

No obligation. 30-minute call to discuss your needs and see if we're a good fit.

Fabian Genell Shopify Theme Expert Developer

Book a Call

30-min Discovery